Racing Santander president Manuel Higuera will be the main guest at Foro SER Cantabria this Friday. The club's president will discuss the club's present and future after promotion to La Liga. The event, organized by Cadena SER, comes at a crucial time for the club, after achieving promotion to La Liga and winning the LALIGA HYPERMOTION 2025/26 title, ending more than a decade away from the top of Spanish football. With this context, the forum presents a unique opportunity to hear the president's vision on the club's immediate challenges: planning for competition in La Liga, consolidating the project's economic stability, and addressing the institutional challenges surrounding the club. Following the usual format of Foro SER Cantabria, the event will combine an initial interview with Manuel Higuera and an open question-and-answer session for both the attending public and representatives of the region's social and economic fabric. As in previous editions, the goal is to generate a space for analysis and dialogue on matters of interest to Cantabria. The club's return to the top division has an impact not only on the pitch. The club now faces strategic issues such as improving infrastructure, developing the El Sardinero expansion project, or strengthening its business and institutional structure. Discover the new Cadena SER app for a better audio and video experience. DownloadEl Foro SER Cantabria will allow addressing all these keys with the club's main responsible in a decisive moment, marked by the ambition to consolidate in the elite and continue driving the Racing role as one of the main social and economic motors of the community. Foro SER Cantabria is organized by Cadena SER. It is sponsored by Banco Santander, Besaya H2, Verde, University of Cantabria, and the Government of Cantabria. Holastream collaborates in the technical development of the event.